Americans are always in search of easy ways to encourage rapid weight loss, and numerous diet supplement manufacturers have positioned themselves to take advantage. Recently, a company named Obesity Research Institute began an aggressive marketing campaign promoting glucomannan to overweight consumers. Unfortunately, there are numerous Lipozene reviews attempting to scam unwitting dieters by making false claims about the supplement. Before you purchase this product, learn what the FDA has to say.

What is it?

Commonly used as an emulsifier and thickener in certain food products, glucomannan has recently been touted as a weight-loss supplement by companies that have included it as the main ingredient in their diet products. A soluble fiber derived from plants, this natural food additive is sometimes used to relieve constipation and lower cholesterol.

Misinformation fueling sales

Certain studies have indicated that glucomannan may promote weight loss by encouraging stomach satiety; however, this research has not proved sufficient enough to convince the Food and Drug Administration to approve the supplement as a dieting aid. Unfortunately, this hasn't stopped many from publishing misleading Lipozene reviews claiming that the product is in fact FDA-approved.

Additionally, Obesity Research Institute recently agreed to pay $1.5 million in consumer redress as part of a settlement with the FDA, which accused the company of using deceptive marketing strategies that promoted its product as a way to cause substantial, rapid weight loss without the need for exercise or calorie restrictions.

What consumers should know

Although the United States hasn't approved glucomannan as an effective diet supplement; others have, including Health Canada, the government department responsible for Canadian public health.

That said, although the naturally-occurring soluble fiber may have the ability to reduce appetite, many suspect the benefits aren't much better than those offered by ordinary high-fiber foods. Because products like Lipozene slow digestion, they may have the ability to promote fullness and reduce appetite; however, this is also true of most whole grains and fibrous vegetables.

In the end, if you're looking to lose fat and maintain a steady weight, you're likely to find more success by adopting a healthy long-term strategy centered on regular exercise and consuming healthy, high-fiber foods. Additionally, you can learn valuable tips by reading this feature offering fast weight loss tips and good diet foods.