Category Archives: Business

Crime Fiction Popularity Low, Despite TV Success

Cast of Breaking Bad (photo by CennoxX)

These days, television crime dramas have struck a positive chord with the viewing public, with several network and cable series ranking high in the Nielsen ratings. That said, despite the success of shows, such as AMC’s Breaking Bad, CBS’s Person of Interest and the seemingly ever-present CSI off-shoots, crime fiction books remain shockingly unpopular amongst readers. Typically, when one genre finds fortunate via a particular medium; it also reaches similar success elsewhere. Unfortunately for those who make a career out of writing these types of novels, this just isn’t the case anymore.

Demographic Discrepancies

Currently, criminal-oriented novels rank well below other books genres, such as romance, science fiction and mystery. On the other hand, when television introduces a show featuring criminal activity, it almost always seems to find instant success. Years ago, a book such as Silence of the Lambs might have little trouble finding readership. These days, things have changed for a variety of reasons. According to RJ Lawrence whose crime fiction books sell sparingly at Amazon, some of the blame belongs to demographic differences.

“A television show such as Breaking Bad is more likely to find success, because an awful lot of viewers are male,” he said. “On the other hand, fewer and fewer men are reading these days. While numerous women may enjoy a good crime drama; the vast majority would prefer something light and romantic. As reader demographics shift in the female direction, these books are finding more success.”

Another Theory

Stressful lifestyles may also be pushing readers away from intense books that focus on criminal activity. According to our in-house books and publishing expert, Lois McGinty, the modern reader is more interested in light escapism when compared to readers of the past.

“Nowadays, people are under a lot of financial stress,” she said. “The news is filled with stories of violence that make people anxious and afraid. At the end of a long day, people are less inclined to read about a killer. Instead, many prefer to enter a world of fantasy, unlike the one they must endure on a daily basis.”

Still a Demand

Despite the floundering popularity of crime genre books, some authors have still found success. Stieg Larsson’s The Girl with the Dragon Tattoo sold millions of copies and was adapted into a motion picture. Likewise, although it didn’t set sales records, Cormac McCarthy’s No Country for Old Men became so popular, famed directors Joel and Ethan Coen adapted it into a film that won the Academy Award for best picture.

Still, there’s no doubting  this niche has seen better days. That said, according to Lawrence, this fact shouldn’t serve to push writers toward more popular genres.

“Even the most seasoned publishing expert can’t predict what books will do well,” he said. “Authors are always better served writing about subjects they feel passionate about. Then they have to let the chips fall where they may.”

Finding the Right Local Internet Marketing Company for SEO

SEO2

Nowadays, it can be hard for businesses to attain new customers unless they have a good web presence. Few people rely on the yellow pages in today’s modern world; instead, most look to Google to find service providers in their areas. The right local Internet marketing company can help businesses improve search engine rankings; so their customers can find them. Unfortunately, the wrong one could actually make a company go belly up.

Why it Matters

Research has demonstrated that most people tend to view only the first couple of pages of Google’s search results. This means companies that rank too low to appear on these pages tend to remain unnoticed, no matter how good they are at what they do. A good search engine optimization company can boost a business’s rankings; however, according to Ryan Lawrence of Ethical SEO Internet Marketing, a disreputable SEO firm could actually do serious harm.

“Years ago, SEO professionals used “black hat” tactics to try to fool Google’s algorithms and improve their clients’ rankings,” he said. “Nowadays, Google is watching closely for these tricks, and if your local Internet marketing company uses them, your business will be penalized severely.”

Damaging to Businesses

Recently, both Overstock.com and JC Penny received big penalties from Google, thanks to some unethical marketing tactics used by a firm they hired. In the end, both companies saw their rankings drop substantially. It will take years for them to regain their old positions, and millions of dollars will be lost in the meantime.

“If a firm uses unethical strategies to get your website higher rankings, you will be caught; make no mistake,” Lawrence said. “When this occurs, the search engine optimization firm will keep your money, and you will be left to endure the consequences.”

Choosing a Good Local Internet Marketing Company

According to Lawrence, business owners should look for two main qualities when hiring someone to market their local businesses online.

“First, you must ask how they will promote your company,” he said. “If they won’t tell you, be wary. Nowadays, the best way to enhance rankings is by generating content in the form of informative on-site and off-site articles. At Ethical SEO Internet Marketing, we employ a staff of experienced, professional journalists that specialize in writing newsworthy features that promote our clients’ businesses. These features attract links to our clients’ websites, which inevitably boosts their rankings. Because our journalists ghost write on behalf of the clients, the articles also promote the clients as experts in their specific fields. This is a very effective strategy, because it is exactly how Google wants companies to increase their rankings; so by following the rules and remaining ethical, we get risk-free, long-lasting results.”

Besides asking how a firm will go about improving rankings, Lawrence says companies should also try to avoid contracts.

“Most providers require contracts, but I’d recommend trying to find one that doesn’t.” he said. “In the end, a contract is going to protect the search engine optimization firm most of all, because it will ensure that it is paid regardless of whether it provides any real results.”