Category Archives: Business
Nowadays, it can be hard for businesses to attain new customers unless they have a good web presence. Few people rely on the yellow pages in today’s modern world; instead, most look to Google to find service providers in their areas. The right local Internet marketing company can help businesses improve search engine rankings; so their customers can find them. Unfortunately, the wrong one could actually make a company go belly up.
Why it Matters
Research has demonstrated that most people tend to view only the first couple of pages of Google’s search results. This means companies that rank too low to appear on these pages tend to remain unnoticed, no matter how good they are at what they do. A good search engine optimization company can boost a business’s rankings; however, according to Ryan Lawrence of Ethical SEO Internet Marketing, a disreputable SEO firm could actually do serious harm.
“Years ago, SEO professionals used “black hat” tactics to try to fool Google’s algorithms and improve their clients’ rankings,” he said. “Nowadays, Google is watching closely for these tricks, and if your local Internet marketing company uses them, your business will be penalized severely.”
Damaging to Businesses
Recently, both Overstock.com and JC Penny received big penalties from Google, thanks to some unethical marketing tactics used by a firm they hired. In the end, both companies saw their rankings drop substantially. It will take years for them to regain their old positions, and millions of dollars will be lost in the meantime.
“If a firm uses unethical strategies to get your website higher rankings, you will be caught; make no mistake,” Lawrence said. “When this occurs, the search engine optimization firm will keep your money, and you will be left to endure the consequences.”
Choosing a Good Local Internet Marketing Company
According to Lawrence, business owners should look for two main qualities when hiring someone to market their local businesses online.
“First, you must ask how they will promote your company,” he said. “If they won’t tell you, be wary. Nowadays, the best way to enhance rankings is by generating content in the form of informative on-site and off-site articles. At Ethical SEO Internet Marketing, we employ a staff of experienced, professional journalists that specialize in writing newsworthy features that promote our clients’ businesses. These features attract links to our clients’ websites, which inevitably boosts their rankings. Because our journalists ghost write on behalf of the clients, the articles also promote the clients as experts in their specific fields. This is a very effective strategy, because it is exactly how Google wants companies to increase their rankings; so by following the rules and remaining ethical, we get risk-free, long-lasting results.”
Besides asking how a firm will go about improving rankings, Lawrence says companies should also try to avoid contracts.
“Most providers require contracts, but I’d recommend trying to find one that doesn’t.” he said. “In the end, a contract is going to protect the search engine optimization firm most of all, because it will ensure that it is paid regardless of whether it provides any real results.”